Laura balestrieri
Laura balestrieri
designer
designer
designer
branding
branding
motion graphics
motion graphics
ux design
ux design
social media
social media
visual storytelling
visual storytelling
Designing engaging and accessible digital experiences.
Designing engaging and accessible digital experiences.
Designing engaging and accessible digital experiences.
my approach
my approach
my approach
step 01
discover.
discover.
discover.
I always start by looking at the brief and understanding what the actual problem is. I map out the basic ideas before i open any design software. Everyone needs to start from somewhere!
I always start by looking at the brief and understanding what the actual problem is. I map out the basic ideas before i open any design software. Everyone needs to start from somewhere!
i dig into what you’ve actually built, find the thing that makes you hard to replace, and turn it into positioning and a strategy that connects with your audience.
step 02
create.
create.
this is the fun part. this is where the actual work happens. Using Figma and Adobe, I test layouts, iterate on feedback, and turn early ideas into a clear visual direction.
this is the fun part. this is where the actual work happens. Using Figma and Adobe, I test layouts, iterate on feedback, and turn early ideas into a clear visual direction.
step 02
create.
this is the fun part. this is where the actual work happens. Using Figma and Adobe, I test layouts, iterate on feedback, and turn early ideas into a clear visual direction.
step 03
deliver.
deliver.
The work is almost done! I organise my layers, double-check the technical specs, and export my files so the work is genuinely easy for the rest of the team to use.
The work is almost done! I organise my layers, double-check the technical specs, and export my files so the work is genuinely easy for the rest of the team to use.
step 03
deliver.
The work is almost done! I organise my layers, double-check the technical specs, and export my files so the work is genuinely easy for the rest of the team to use.
